Rhinelander’s Exotic Pet Destination

Curated Exotics.
Thoughtfully Raised.

From vibrant tropical fish to fascinating reptiles, every creature at Hodag is health-checked, properly acclimated, and ready for its new home — backed by genuine local expertise.

Explore Our Collection Find Our Shop
Interior of Hodag Fish & Reptile shop with aquarium displays

About Us

A Passion for the Unusual, Rooted in the Northwoods

Hodag Fish & Reptile LLC was founded on a simple belief: every exotic pet deserves a knowledgeable home, and every owner deserves honest guidance. Nestled in the heart of Rhinelander, we've built a space where beginners and seasoned keepers alike find exactly what they need.

Our shelves are stocked with premium substrates, specialized lighting, and nutritionally complete diets. Our tanks house carefully quarantined animals — each one inspected for health before it ever reaches a customer. We don't move volume; we match the right animal with the right keeper.

100+
Species Available
Local
Rhinelander, WI
Expert
Staff Guidance

Our Animals

Find Your New Companion

From the quiet elegance of a bearded dragon to the living kaleidoscope of a well-planted aquarium — we carry a thoughtfully selected range of healthy, well-cared-for exotics.

Colorful tropical fish in a planted aquarium
Aquatics

Tropical Fish

Guppies, tetras, cichlids, bettas, and rare find species — all health-checked and sourced from reputable breeders who prioritize vitality and coloration.

Close-up portrait of a bearded dragon reptile
Reptiles

Reptiles & Amphibians

Bearded dragons, leopard geckos, corn snakes, crested geckos, and more. Every reptile is handled gently, inspected, and ready to thrive in a prepared enclosure.

Vibrant exotic bird in a spacious enclosure
Avians

Birds

Finches, budgerigars, cockatiels, and other small avians — each evaluated for temperament and health before joining our collection.

Supplies & Equipment

Everything Your Exotic Needs

We carry the products we trust in our own facilities — from habitat essentials to specialized nutrition — so you can set up a proper environment from day one.

  • Aquariums & Terrariums
  • UVB & Heat Lamps
  • Premium Substrates
  • Live & Artificial Plants
  • Specialized Diets
  • Water Conditioners
  • Habitat Decor & Hides
  • Heating & Filtration
Shelves stocked with reptile and aquarium supplies

Why Hodag

The Difference Is in the Detail

We're not a big-box store. We're a local shop that treats every animal like it's going to a forever home — because that's exactly where they're headed.

Health-First Guarantee

Every animal undergoes a thorough health inspection before being placed on the floor. We stand behind the vitality of every creature we sell.

Expert Advice, Always

Our team lives and breathes exotics. Whether you're setting up your first terrarium or upgrading a mature collection, we'll point you in the right direction.

Locally Owned & Operated

We're your neighbors in Rhinelander. We know our community, and we take pride in being the go-to source for exotic pets in the Northwoods.

Customer Stories

What Our Customers Say

Real feedback from real families who've found their perfect exotic companion through us.

My daughter's first bearded dragon has been thriving for two years now. The staff at Hodag helped us pick the right setup and checked in on us to make sure we were on the right track.

Margaret T.
Rhinelander, WI

I've shopped at big chains before, but the knowledge and care here is on another level. They actually know their animals and will tell you if something isn't right.

Daniel R.
Rhinelander, WI

Found a rare morph betta here that I hadn't seen anywhere else in the area. The fish was active and colorful, and the tank conditions were immaculate.

Susan K.
Rhinelander, WI

Visit Us

Come See Us in Person

Walk in anytime during business hours — no appointment needed. We'd love to show you around and help you find your next exotic companion.

Address

2140 Lincoln St
Rhinelander, WI 54501-3630

Phone

(715) 420-0410

Email

hodag.fish.and.reptile@gmail.com

Hours

Monday – Saturday: 10:00 AM – 6:00 PM
Sunday: Closed

Is this your business?This is my business